For advertisers
Reach the open web at a fixed, published rate.
No auction, no bid strategy, no minimum spend. One credit buys one verified impression on a real independent site — and you can earn those credits instead of paying for them.
Campaign controls
Everything you need to run a serious campaign — nothing you don't.
Targeting that matters
Country and region, device class, site category and language. Precise enough to be relevant, coarse enough to respect readers.
Creative rotation
Upload multiple creatives per campaign and let the engine rotate them evenly, then compare delivery per creative.
Schedules and pacing
Set start and end dates and a daily credit cap so a launch spreads across a fortnight instead of a morning.
Exclusions
Block categories and named competitor domains so your brand never lands next to something it shouldn't.
Delivery reporting
Impressions over time, per creative, per format and per publishing site, with CSV export for your own reporting.
Two ways to fund
Earn credits free by hosting network banners, buy a pack when you need scale, or combine both in one balance.
From signup to serving in four steps
Open a free account
No card required. You get a publisher key and an empty credit balance.
Fund your balance
Add the network snippet to earn credits, or buy a pack from £9 for 10,000 credits.
Upload creatives
Choose a supported size, add your destination URL and submit for review.
Go live and measure
Approved campaigns start serving within the hour. Watch delivery in the console.
The credit maths
Credits are the only unit. Earned and purchased credits sit in the same balance and buy the same thing, so you can start free and top up only when a launch needs more than your sites generate.
- 1 credit
- 1 verified impression of your creative
- 10,000 views hosted
- 10,000 credits earned, free
- £9 Starter pack
- 10,000 credits — £0.90 per 1,000
- £149 Scale pack
- 300,000 credits — £0.50 per 1,000
Live offers
Every supported format
Leaderboard 728×90, MPU 300×250, skyscraper 160×600, mobile banner 320×50 and large rectangle 336×280 — all responsive-safe and under 150 KB.
View format specs →Compare
How reciprocal advertising compares
Paid display buys reach with cash. Traffic exchanges trade clicks between dashboards nobody reads. NexusAd trades genuine banner space between real independent websites.
| What matters | NexusAd | Paid display ads | Traffic exchanges |
|---|---|---|---|
| Costs nothing to start | |||
| Real human visitors on real websites | |||
| Earn placement budget from your own inventory | |||
| Choose your banner formats and placement | |||
| Per-creative reporting and CTR | |||
| Category and competitor blocklists | |||
| Fraud and invalid-traffic screening | |||
| No monthly minimum spend | |||
| Works on low-traffic independent sites |
Who advertises here
SaaS & apps
Drive trials from developer, productivity and review sites.
Charities
Turn donated ad space into appeal reach without touching the donation budget.
Online stores
Promote seasonal ranges across hobby and lifestyle publishers.
Events
Concentrate delivery into the four weeks before doors open.
Authors & creators
Launch a title across reading, review and niche interest audiences.
Agencies
Run reciprocal reach for several client sites from one balance.
Trust & compliance
Clean traffic is the whole product
A reciprocal network only works if nobody games it. These are the rules we hold every member to — including ourselves.
Every credit is a real view
A credit is only minted when a banner renders in a viewable slot in a genuine browser session. Hidden frames, stacked slots and auto-refresh pages earn nothing.
No bots, no incentives
Paid-to-click, autosurf and bot traffic are grounds for immediate suspension. We fingerprint bursts and impossible click rates and remove them before they touch a balance.
Human review on every creative
A person checks each banner against our content policy — no adult, malware, deceptive claims or fake system dialogs — before it can reach a single publisher page.
Privacy by default
Contextual and coarse country signals only. No behavioural profiles, no cross-site tracking cookies, no data sold on. GDPR and UK GDPR aligned.
Read the detail: content policy, publisher rules, cookie stance and data handling.