SaaS & developer tools
Put your product in front of builders without a media budget
Independent SaaS teams trade views with blogs, changelogs and documentation sites where their buyers already read. Earn credits from your own docs traffic, then spend them on leaderboard placements across the network.
Who this fits
- Pre-revenue or bootstrapped teams with no paid-media line item
- Products with a content site, changelog or docs that already gets traffic
- Launch weeks where reach matters more than precise targeting
Formats that work here
- 728x90 leaderboard above docs
- 300x250 in-article
- 300x600 sidebar on long-form posts
The 30-day playbook
- 1
Install on docs and blog
One tag per template earns credits on every page view.
- 2
Run two creatives
One product shot, one plain-text value claim — let the experiment pick.
- 3
Reinvest weekly
Spend earned credits on the sizes your best-performing publishers carry.
Docs-heavy publishers usually bank enough credits in their first fortnight to fund a full launch week.