Legal
Advertising Policy
The creative and destination standards every campaign is reviewed against.
Last updated 1 August 2026
Creative standards
Static PNG, JPG or WebP images in a supported network size, under 150 KB, legible at 100% zoom, and clearly identifiable as an advertisement.
No animation that flashes more than three times per second, no simulated system dialogs, no fake close buttons, no auto-playing audio.
Destination standards
Landing pages must load over HTTPS, match the creative's promise, work on mobile, and must not trigger downloads, redirect chains or interstitial popunders.
Prohibited categories
Adult content, weapons, illegal drugs, gambling without a licence in the target territory, payday lending, malware or hacking tools, counterfeit goods, miracle health claims, cryptocurrency investment promises, and content that harasses or discriminates.
Regulated categories
Alcohol, financial products, health services, dating and political advertising require documentation and territory restrictions before approval.
Review and appeals
Creatives are reviewed within one business day. Rejections state the specific rule and appear in your console; you can edit and resubmit, or open a support ticket to appeal.