Earnings estimator
See what your traffic is actually worth.
Every viewable banner impression you serve earns one credit, and every credit buys one impression for your own ads. Model your own numbers below — the link updates so you can share or bookmark the result.
Your site
Viewability is the share of loaded banners that are actually seen. Sidebar and in-article slots normally land between 60% and 80%.
Credits earned / month
35,000
Credits earned / day
1,167
Same reach if bought
£22.75
Monthly credit surplus
25,000
Time to your campaign goal
9 days
to earn 10,000 impressions for your own creatives — with no spend, just the space you already have.
Progress toward your goal within one month.
Ready to bank these credits?
Registration is free, there is no minimum traffic requirement, and the same snippet works on every site you run.
How the estimate is calculated
Credits earned = page views × banner units per page × viewability. Only viewable impressions earn, so a banner that loads below the fold and is never scrolled into view does not count.
Cash equivalent values the same reach at £0.65 per 1,000 credits, the Growth pack rate — what you would otherwise pay to buy that many impressions.
Real delivery varies. Fill rate, blocked categories and creative availability in your sizes all move the number. Your console shows actual earnings per site and per placement once your tag is live.