Ecommerce & DTC
Seasonal reach that costs inventory, not cash
Independent shops swap banner space with niche content sites in the same interest graph. You earn credits from blog and lookbook traffic, then push seasonal creatives out across the network at the exact moment demand peaks.
Who this fits
- Stores with an editorial, guide or lookbook section
- Seasonal pushes where a fixed CPM spend is hard to justify
- Brands testing creative angles before committing paid budget
Formats that work here
- 970x250 billboard on category pages
- 300x250 in-content
- 320x50 mobile anchor
The 30-day playbook
- 1
Tag editorial templates
Guides and lookbooks earn far more credits than product pages.
- 2
Build a seasonal set
One creative per offer, scheduled with start and end dates.
- 3
Cap the daily burn
Daily caps stretch a credit balance across a whole promotion.
Creative tests here are free: a losing banner costs credits you earned, never cash.