Nonprofits & communities
Campaign reach for organisations with no ad budget at all
Causes, community projects and volunteer-run sites rarely have media money. Reciprocal credits remove the budget question entirely: publish reviewed banners, earn credits, and run your appeal across the network.
Who this fits
- Volunteer-run sites and community hubs
- Fundraising appeals with fixed calendar windows
- Membership drives that need repeated exposure
Formats that work here
- 728x90 site header
- 300x250 in-content
- 160x600 skyscraper
The 30-day playbook
- 1
Install before the appeal
Bank credits for a few weeks so the campaign starts funded.
- 2
Schedule the window
Start and end dates keep the appeal aligned to your calendar.
- 3
Set a low-balance alert
Never discover an appeal stalled halfway through.
Every credit is itemised, so an appeal's reach can be reported to trustees line by line.